All-Access: every funnel map
Every funnel map in the library today, 12 and counting, plus every map we publish next. New maps and campaign teardowns land monthly.
- All 12 funnel maps, plus every future map we publish
- Interactive boards and PDF downloads, no Figma account needed
- 30 days of full PLAT Pro: every campaign we track, scored Meta ads, maps updating as funnels change
- Monthly drops: new maps and campaign teardowns as they land
Cole Buxton · ApparelCole Buxton sells at full price: none of the seventeen ads or sixteen emails on the board shows a price cut or a discount code. Instead the emails count down to each drop and open it with an 'EARLY ACCESS' code, and the skate shoe 'Available Now' ads ran longest, a line back in paid since 15 September.
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Dr. Squatch · BeautyDr. Squatch's paid social makes two arguments: every long-running ad, live 48 to 137 days, leads with free gifts, while 30 of the 34 ads on Radar's UK and EU sweep carry no discount and no gift, led by 'No dodgy ingredients. Just proper good soap'. Email sells something else: a launch calendar of seven scents, five with partners from FIFA to Megan Fox.
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Grüns · Health & WellnessGrüns puts a standing discount under almost every headline: thirteen of fifteen emails carry a 'GET UP TO 52% OFF' or '55% OFF' button, and eight of eleven ads carry 61% off with free gifts or a $29.99 first order. That leaves the headlines to sell limited flavours and licensed characters, from Raspberry Lemonade to Minions and Shrek.
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Loop · Health & WellnessLoop Earplugs runs the middle of its funnel on collaborations: eight of the sixteen captured emails and three of the fifteen ads are built on a partner, from Paris Hilton x Loop Engage to Pleasing, Coachella and McLaren Racing. The homepage hero is the Paris Hilton collaboration as well.
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Puresport · Health & WellnessPuresport sells a different thing in each channel: the paid account is one kit sold through athletes, the emails sell a free cap and an apparel outlet, and the Shopify store sells the subscription. Fourteen of the sixteen captured emails carry an offer, and none of them sells the subscription as its hero.
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MANSCAPED · BeautyMANSCAPED sent six Lawn Mower Ultra Gen 6 emails, starting with a date-only teaser on 8 September, before Radar's first Gen 6 ads started on 6 October. Gen 6 then reached paid as eight ads, each closing on free shipping rather than a discount; before that, paid sold older tools through long-lived product ads, none of them yet scored.
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Glossier · BeautyAt Glossier, email carries the funnel: 230 campaigns against 13 Meta ads, 12 of them under 45 days old. Sets are the standing offer, 10% to 21% for bundling plus a gift at a threshold, and discounts come in short windows: Cheek Week at 20%, Labor Day at 30%.
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SKIMS · ApparelAt SKIMS the discount is a membership perk: seven of 43 subject lines in 90 days carry an offer, and the 25% Loyalty Event was for SKIMS Rewards members only, joined in the app. Paid sells the product by name, with no price.
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Eight Sleep · Health & WellnessEight Sleep's best-scoring ad sells a monthly price, not a product: 'Buy the Pod for as low as £209/mo', 60 days, PLAT 85. One sale runs through seven of sixteen captured emails at two ceilings: up to £400 in email, up to £300 on Meta.
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Suri · Health & WellnessHow SURI runs ads, email capture and lifecycle flows together, mapped end to end.
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Represent Clo · ApparelHow Represent runs ads, email capture and lifecycle flows together, mapped end to end.
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Huel · Food & BeverageHow Huel runs ads, email capture and lifecycle flows together, mapped end to end.
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