Case Studies · PLAT Agency

Premium Spirits

AU Vodka

UK · EU · US markets · Klaviyo · Email & SMS

#1 FMCG Challenger Brand UK 2025 Welcome Abandoned Cart Post-Purchase Win-Back Loyalty Browse Abandonment

Full lifecycle programme across UK, EU and US. Custom HTML email design built from scratch for every key flow. Localised sends tailored to each market. AU Vodka is one of the fastest-growing premium spirits brands globally — named the #1 FMCG Challenger Brand in the UK for 2025.

The programme covers the full customer journey: acquisition through welcome, conversion through abandoned cart and browse abandonment, retention through post-purchase and loyalty, and reactivation through win-back. Every flow custom-built to the brand.

🇬🇧 United Kingdom Primary market · Full programme

All figures: Mar 2025 – Feb 2026 vs prior 12-month period

£3.69M

↑ +12.14% YoY

Klaviyo-attributed revenue

52.06%

Campaign open rate

Industry avg ~33%

41.17%

Flow open rate

Industry avg ~30%

72.5M

Total campaign recipients

Across 12-month period

1.59M

Flow recipients

UK programme

🇺🇸 United States Scaled programme · Year-on-year growth

All figures: Mar 2025 – Feb 2026 vs prior 12-month period

$1.96M

↑ +14.92% YoY

Klaviyo-attributed revenue

+148.5%

Growth in flow recipients

As US programme scaled YoY

🇪🇺 European Union Earlier-stage programme · Being built out

46.84%

Flow open rate

6.65%

Flow click rate

Industry avg ~1.5% · Rated Excellent by Klaviyo

Flows built

Welcome series — multi-step, brand-first
Abandoned cart — 3-step recovery sequence
Post-purchase — onboarding and cross-sell
Browse abandonment — product-level triggers
Win-back — lapsed customer reactivation
Loyalty programme — rewards and VIP tiers

Programme detail

Custom HTML design built from scratch per flow
Localised sends across UK, EU and US markets
Klaviyo as primary platform throughout
Full campaign creative and graphic design
Advanced segmentation across all markets
Monthly revenue attribution reporting

Luxury Streetwear Footwear

Numeris

Visit numerisfootwear.com →

UK · EU · US markets · Klaviyo · Email & SMS

+146.9% YoY Revenue Welcome Abandoned Cart Post-Purchase Browse Abandonment VIP Pre-Access

Full CRM programme across UK, EU and US with localised sends per region. Custom HTML email design for every key flow, built around new silhouette releases and product drops.

Campaigns built to capitalise on viral content from Numeris social channels, incorporating UGC to build brand trust and convert engaged followers into buyers. The brief: premium, brand-first, never discount-led.

Global UK · EU · US · Same 12-month period YoY

All figures compare the same 12-month period year on year

£3.70M

↑ +146.9% YoY

Klaviyo-attributed revenue

£2.23M

↑ +223.6% YoY

Campaign revenue

£1.47M

↑ +81.6% YoY

Flow revenue

47%

Campaign open rate

63rd percentile · Klaviyo median 42.5%

302K

Total subscribers

All contacts up +140.7%

+392.6%

Total recipients growth

As programme scaled

Deliverability Industry benchmarks · Klaviyo rated

0.13%

Unsubscribe rate

Excellent · 84th percentile · Median 0.296%

0.006%

Spam complaint rate

Good · Well below median 0.008%

Flows built

Welcome series — brand story, product education
Abandoned cart — urgency without discounting
Post-purchase — cross-sell and community
Browse abandonment — product-level triggers
VIP pre-access — drop-based early access flow

Programme approach

Premium, brand-first — never discount-led
Campaign creative built around product drops and viral social content
UGC integration to convert social audiences into buyers
Custom HTML design built to brand spec
Localised sends across UK, EU and US
Advanced segmentation throughout

Results that
speak for themselves.

AU Vodka

Numeris

Ready to build your lifecycle engine?

Results thatspeak for themselves.

AU Vodka

Numeris

Ready to build your lifecycle engine?

Results that
speak for themselves.