Agency · Case Studies

Results that
speak for themselves.

Real numbers from real programmes. Built, managed and grown by PLAT across spirits, footwear, sports nutrition and DTC ecommerce.

Premium Spirits

AU Vodka

Visit auvodka.co.uk →

UK · EU · US markets · Klaviyo · Email & SMS

#1 FMCG Challenger Brand UK 2025 Welcome Abandoned Cart Post-Purchase Win-Back Loyalty Browse Abandonment

Full lifecycle programme across UK, EU and US. Custom HTML email design built from scratch for every key flow. Localised sends tailored to each market. AU Vodka is one of the fastest-growing premium spirits brands globally — named the #1 FMCG Challenger Brand in the UK for 2025.

The programme covers the full customer journey: acquisition through welcome, conversion through abandoned cart and browse abandonment, retention through post-purchase and loyalty, and reactivation through win-back. Every flow custom-built to the brand.

№1
#1 FMCG Challenger Brand in the UK — 2025 Email and lifecycle marketing contributing directly to year-on-year growth across all markets
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AU Vodka Miami Mango launch — campaign flat-lay with map poster and game case
🇬🇧 United Kingdom Primary market · Full programme

All figures: Mar 2025 – Feb 2026 vs prior 12-month period

£3.69M
↑ +12.14% YoY
Klaviyo-attributed revenue
52.06%
Campaign open rate
Industry avg ~33%
41.17%
Flow open rate
Industry avg ~30%
72.5M
Total campaign recipients
Across 12-month period
1.59M
Flow recipients
UK programme
🇺🇸 United States Scaled programme · Year-on-year growth

All figures: Mar 2025 – Feb 2026 vs prior 12-month period

$1.96M
↑ +14.92% YoY
Klaviyo-attributed revenue
+148.5%
Growth in flow recipients
As US programme scaled YoY
🇪🇺 European Union Earlier-stage programme · Being built out
46.84%
Flow open rate
6.65%
Flow click rate
Industry avg ~1.5% · Rated Excellent by Klaviyo
Flows built
  • Welcome series — multi-step, brand-first
  • Abandoned cart — 3-step recovery sequence
  • Post-purchase — onboarding and cross-sell
  • Browse abandonment — product-level triggers
  • Win-back — lapsed customer reactivation
  • Loyalty programme — rewards and VIP tiers
Programme detail
  • Custom HTML design built from scratch per flow
  • Localised sends across UK, EU and US markets
  • Klaviyo as primary platform throughout
  • Full campaign creative and graphic design
  • Advanced segmentation across all markets
  • Monthly revenue attribution reporting
Luxury Streetwear Footwear

Numeris

Visit numerisfootwear.com →

UK · EU · US markets · Klaviyo · Email & SMS

+146.9% YoY Revenue Welcome Abandoned Cart Post-Purchase Browse Abandonment VIP Pre-Access

Full CRM programme across UK, EU and US with localised sends per region. Custom HTML email design for every key flow, built around new silhouette releases and product drops.

Campaigns built to capitalise on viral content from Numeris social channels, incorporating UGC to build brand trust and convert engaged followers into buyers. The brief: premium, brand-first, never discount-led.

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Numeris Atelier sneakers in black with white laces
Global UK · EU · US · Same 12-month period YoY

All figures compare the same 12-month period year on year

£3.70M
↑ +146.9% YoY
Klaviyo-attributed revenue
£2.23M
↑ +223.6% YoY
Campaign revenue
£1.47M
↑ +81.6% YoY
Flow revenue
47%
Campaign open rate
63rd percentile · Klaviyo median 42.5%
302K
Total subscribers
All contacts up +140.7%
+392.6%
Total recipients growth
As programme scaled
Deliverability Industry benchmarks · Klaviyo rated
0.13%
Unsubscribe rate
Excellent · 84th percentile · Median 0.296%
0.006%
Spam complaint rate
Good · Well below median 0.008%
Flows built
  • Welcome series — brand story, product education
  • Abandoned cart — urgency without discounting
  • Post-purchase — cross-sell and community
  • Browse abandonment — product-level triggers
  • VIP pre-access — drop-based early access flow
Programme approach
  • Premium, brand-first — never discount-led
  • Campaign creative built around product drops and viral social content
  • UGC integration to convert social audiences into buyers
  • Custom HTML design built to brand spec
  • Localised sends across UK, EU and US
  • Advanced segmentation throughout
Sports Nutrition · Endurance

Styrkr

Visit styrkr.com →

UK · Klaviyo · Email

36% Email Share of Revenue CEL50 Launch Welcome Checkout Abandonment Weekly Campaigns

Fuel for endurance athletes. PLAT runs the email programme: a rebuilt welcome series, a weekly campaign engine with formats that compound, and reporting where every send is measured against store revenue.

Worked alongside the launch of CEL50 energy chews — teaser, launch and follow-up campaigns built around the product story.

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Styrkr CEL50 energy chews opened mid-ride
Programme Recent programme performance
£11.5K
Email-attributed revenue in CEL50 launch week
26% of store revenue
36.2%
Email share of store revenue in the best week
Full margin · no discounting
£16.2K
Best week email-attributed revenue
Level with the brand's best discount weeks — without the discount
68.4%
Open rate on the top campaign format
What we run
  • Weekly campaign programme — content, product and ritual formats
  • Rebuilt welcome series — back to £1k+ weeks
  • Checkout & cart abandonment flows
  • Subscription payment-recovery flow
  • Weekly revenue reporting with projection model
CEL50 launch support
  • Launch week campaigns alongside the product drop
  • Follow-up formats keeping CEL50 selling post-launch
  • Audience-lane rotation to protect deliverability
  • Segment discipline — engaged programme kept clean

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