AI-Powered Briefs

Generate campaign briefs
in seconds.

Turn saved inspiration into actionable campaign briefs — complete with subject lines, preview texts, and campaign structure. Powered by AI, informed by 3,500+ real campaigns.

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~5s
To generate a full campaign brief
3 Steps
From inspiration to ready-to-use brief
AI-Powered
Informed by real campaign data
Step 1

Select your brand
and campaign type.

Start by choosing one of your saved brands from My Brands. Then pick the type of campaign you're creating — whether it's a seasonal promotion, product launch, welcome series, or re-engagement flow.

Choose from your saved brands in My Brands
Select the campaign type that fits your goal
Customise the brief to your brand's voice and style
Your Brand
🏷️
Glossier
Beauty & Skincare
Campaign Type
Seasonal Promo
Product Launch
Welcome Series
Re-engagement
Step 2

Choose your
inspiration.

Browse campaigns from the Email Radar library or your personal Swipe File. Select the campaigns that inspire the tone, structure, or strategy you want to emulate. The AI uses these as reference points.

Browse campaigns from Email Radar or your Swipe File
Select multiple campaigns as inspiration
AI analyses structure, tone, and strategy patterns
✓
Summer Sale — 40% Off
Glossier · Seasonal · Jul 2025
✓
Flash Sale Weekend
Allbirds · Promotions · Aug 2025
New Collection Drop
Everlane · Product Launch · Sep 2025
Step 3

Generate your
campaign brief.

In about 5 seconds, Ideation Studio generates a complete campaign brief — ready to hand off to your team or use as a starting point. Every brief is informed by real campaign data, not generic templates.

Subject lines and preview text options
Campaign structure and content skeleton
Recommended send timing and frequency
Customise and iterate on the generated brief
Export or hand off to your team instantly
Generated Brief
Summer Flash Sale Campaign
Subject: Your summer favorites — 40% off for 48 hours only
Preview: Shop the sale before it's gone
Structure
1. Hero image with headline + CTA
2. 3-product grid with prices
3. Urgency countdown timer
4. Social proof section
5. Final CTA with free shipping
Generated in ~5 seconds

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blank pages.

Let the Ideation Studio turn campaign intelligence into actionable briefs — in seconds, not hours.

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