Terms of Service

Last updated: 11 August 2026

These Terms of Service ("Terms") govern your use of the PLAT website (useplat.com), the PLAT platform (app.useplat.com), and PLAT agency services (together, the "Services"). By creating an account or using the Services, you agree to these Terms.

1. The Services

PLAT provides two things:

• The platform — a subscription product giving marketing teams access to a library of indexed marketing campaigns, an event calendar, brief generation, and related tools.
• Agency services — done-for-you email & lifecycle marketing delivered under a separate engagement (retainer or per-project), whose specific scope, fees, and deliverables are agreed in writing with each client. Where an engagement agreement conflicts with these Terms, the engagement agreement prevails.

2. Accounts

You must provide accurate information when creating an account and keep your credentials secure. You are responsible for activity under your account. We may suspend accounts that breach these Terms or put the Services at risk.

3. Subscriptions & billing

• Platform plans are billed monthly or annually in advance at the prices shown at the time of purchase.
• You can cancel at any time; access continues until the end of the paid period. Fees already paid are non-refundable except where required by law.
• We may change pricing with reasonable notice; changes apply from your next billing cycle.
• Free trials convert to paid plans only if you choose a plan.

4. Acceptable use

You agree not to:

• resell, scrape, bulk-export, or redistribute the campaign library or any substantial part of it;
• use the Services to send spam or otherwise breach applicable marketing laws;
• reverse engineer, disrupt, or probe the Services or circumvent usage limits;
• share one account across an organisation beyond the seats your plan allows.

5. The campaign library

The platform indexes marketing material that brands distribute publicly. This material remains the property of its respective owners; it is provided for research, benchmarking, and inspiration. Using it to copy a brand's creative wholesale, or in a way that infringes third-party rights, is your responsibility to avoid. Rights holders can request review or removal of their content — see our Privacy Policy for contact details.

6. Your content

You retain ownership of everything you upload or create in the Services (briefs, brands, notes, saved campaigns). You grant us the licence needed to host and process it in order to provide the Services. For agency clients, ownership of deliverables is set out in the engagement agreement.

7. Intellectual property

The Services — including software, design, and branding — are owned by PLAT and its licensors. These Terms do not grant you any rights in them beyond the right to use the Services as intended.

8. Availability & changes

We work to keep the Services available and accurate but provide them "as is". Campaign data, benchmarks, and generated briefs are informational and not a guarantee of marketing results. We may add, change, or retire features over time.

9. Liability

To the fullest extent permitted by law, PLAT is not liable for indirect or consequential losses, loss of profits, or loss of data arising from use of the Services. Our total liability in any 12-month period is limited to the amounts you paid for the Services in that period. Nothing in these Terms excludes liability that cannot be excluded by law.

10. Termination

You may stop using the Services at any time. We may suspend or terminate access for breach of these Terms. Sections that by their nature should survive termination (including IP, liability, and payment obligations) do survive.

11. Governing law

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction, except where mandatory local law provides otherwise.

12. Contact

Questions about these Terms: hello@useplat.com.