Funnel Teardowns

See the whole funnel,
not just the ad.

Every ad, email and site step of a brand's funnel, mapped end to end on one interactive board. Built by the PLAT team from the campaigns we track, updated as the funnel changes.

See the Maps → See Pricing
Funnel Maps: the teardown library inside PLAT
End to end
Meta ads, emails and the site on one board
Interactive
Pan and zoom through the real creatives
Updated
Maps refresh as the funnel changes

The real creatives,
at every stage.

Not a diagram of boxes and arrows. Each map lays out the actual ads a brand is running, the emails behind them, and the site journey the clicks land on, stage by stage. Open one below, straight from the live library.

Paid social angles and the winning ads at the top
The capture and lifecycle emails that follow
The store journey those clicks land on
A written breakdown of why the funnel works
SURI Funnel Map
Suri · Updated Sep 2026
Represent Funnel Map
Represent · Updated Sep 2026
Huel Funnel Map
Huel · Updated Sep 2026

Live boards from the PLAT library. Open one and pan around the real funnel.

A growing library
of teardowns.

Funnel Maps sits alongside Email Radar and Ads Radar in the app. Brands with a map carry a star on their Company Explorer page, so the teardown is one click from the campaign data it was built from.

Browse every map in the Funnel Maps library
Open maps straight from a brand's profile page
The star next to a brand marks an available map
New brands are mapped and added regularly
A funnel map open inside PLAT: ads, email and site columns on the interactive board

Preview free.
Unlock with Pro.

Every account can preview the newest map. PLAT Pro unlocks the full library, past and future, and lets your AI read the breakdowns too: ask Claude or ChatGPT how a mapped brand runs its funnel through PLAT's MCP.

Free accounts preview the latest map
Pro unlocks every board in the library
Written funnel breakdowns served through MCP
Included in PLAT Pro, no add-ons
Free preview: the latest funnel map open, the rest of the library blurred until Pro

See how the best
convert.

Open the funnel maps, then go deeper into every campaign behind them. Free trial, no credit card required.

Start Free Trial →