Huel funnel map board Full interactive board + written breakdown at checkout

Built from PLAT's outside-in tracking of the brand's live ads, emails and site. Not their internal documents: this is the funnel as customers actually meet it, which is the part you can copy.

Inside the written breakdown

Huel's funnel mapped end to end from PLAT-tracked data: 203 Meta ads and 117 email campaigns, laid out as three connected stages on the board: Meta paid social, email, and the Shopify store.

STAGE 1: ACQUISITION (META ADS)

Angle-led creative built on problem and habit framing, not product features. The proven angles: "The weight-loss habit that sticks" (their most repeated winner, re-cut in many variants), "40g of Protein. Ready in Seconds." and "Hit Your Protein Goal Before 9am". Creative skews video over static. Of the tracked library, 42 ads are verified winners, average PLAT score 62 with a best of 87, and the longest confirmed run is 49 days. A dedicated incentive ad ("Free T-shirt and shaker for new subscribers") bridges paid traffic toward subscription sign-up.

Stages 2 and 3 (email lifecycle and the store) and the interactive board unlock at checkout.
Huel Huel · Food & Beverage · mapped by the PLAT team

Huel Funnel Map

Brand page in PLAT

How Huel runs ads, email capture and lifecycle flows together, mapped end to end.

£19 one payment · yours forever · instant email delivery
See all maps
Includes 30 days of full PLAT Pro. The map shows you what Huel runs; PLAT shows you why it works. Every campaign we track, scored Meta ads, and your map updating as the funnel changes. Worth £29 on its own.
  • The full funnel on one interactive board: ads, flows, store journey
  • The written breakdown by the PLAT team, all three stages
  • PDF download, no Figma account needed