Full interactive board + written breakdown at checkout

Built from PLAT's outside-in tracking of the brand's live ads, emails and site. Not their internal documents: this is the funnel as customers actually meet it, which is the part you can copy.

Inside the written breakdown

Eight Sleep's funnel mapped end to end from PLAT-tracked data as read on 1 Oct 2026: 83 Meta ads and 218 email campaigns, laid out as three connected stages on the board: Meta paid social, email, and its own custom-built store.

STAGE 1: ACQUISITION (META ADS)

Paid sells a monthly price, not a product. The longest runner and best score of the 83 tracked ads is 'Buy the Pod for as low as £209/mo' (60 days, PLAT 85). Three dollar rental variants rotate the hook (Pod 5, sleep divorce, sleeping hot) over one body copy: the 30-night risk-free trial and four clinical numbers. The top names a problem with no price ('No More Sleep Divorce'). Of 83 ads, 72 are completed and none is tagged winner.

Stages 2 and 3 (email lifecycle and the store) and the interactive board unlock at checkout.

Eight Sleep · Health & Wellness · mapped by the PLAT team

Eight Sleep Funnel Map

Data as of 1 Oct 2026. A dated snapshot of public data, not a live dashboard.

14 ads, 16 emails and 11 site states on the board Brand page in PLAT

Eight Sleep's best-scoring ad sells a monthly price, not a product: 'Buy the Pod for as low as £209/mo', 60 days, PLAT 85. One sale runs through seven of sixteen captured emails at two ceilings: up to £400 in email, up to £300 on Meta.

£19 one payment · yours forever · instant email delivery

See all maps

Includes 30 days of full PLAT Pro. The map shows you what Eight Sleep runs; PLAT shows you why it works. Every campaign we track, scored Meta ads, and your map updating as the funnel changes. Worth £29 on its own.

Three plays to steal

Lead paid with the monthly price: '£209/mo' was the longest runner and best score.
Launch over three emails, one part each: the product, the Hub, the Cover.
Follow the sale deadline with risk reversal: 'You get 30 nights to find out'.

The full funnel on one interactive board: ads, flows, store journey
The written breakdown by the PLAT team, all three stages
PDF download, no Figma account needed