Full interactive board + written breakdown at checkout

Built from PLAT's outside-in tracking of the brand's live ads, emails and site. Not their internal documents: this is the funnel as customers actually meet it, which is the part you can copy.

Inside the written breakdown

MANSCAPED's funnel mapped from PLAT-tracked data (ads as read on 12 Oct 2026, email and site on 1 Oct 2026): 21 Meta ads and 95 email campaigns, laid out as three connected stages on the board: Meta paid social, Klaviyo email, and the store, which could not be captured.

STAGE 1: ACQUISITION (META ADS)

Seventeen of the 21 ads: TOF 1, MOF 8, BOF 4, TEST 4. One sells the brand with no product: 'Find out why over 14 million men trust MANSCAPED® performance grooming tools'. Eight sell a named tool and its spec; the Lawn Mower 4.0 Pro holds Radar's largest EU reach, 2,901,677. BOF puts the mechanic in the headline: 'Available Online Only!', free shipping over £40 or $75, 15% off for an email. Eight Gen 6 ads started on 6 October, all unproven.

Stages 2 and 3 (email lifecycle and the store) and the interactive board unlock at checkout.

MANSCAPED · Beauty · mapped by the PLAT team

MANSCAPED Funnel Map

Data as of ads 12 Oct 2026, email and site 1 Oct 2026. A dated snapshot of public data, not a live dashboard.

17 ads, 16 emails and 0 site states on the board Brand page in PLAT

MANSCAPED sent six Lawn Mower Ultra Gen 6 emails, starting with a date-only teaser on 8 September, before Radar's first Gen 6 ads started on 6 October. Gen 6 then reached paid as eight ads, each closing on free shipping rather than a discount; before that, paid sold older tools through long-lived product ads, none of them yet scored.

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See all maps

Includes 30 days of full PLAT Pro. The map shows you what MANSCAPED runs; PLAT shows you why it works. Every campaign we track, scored Meta ads, and your map updating as the funnel changes. Worth £29 on its own.

Three plays to steal

Give a launch a run-up in email: a date and nothing else, the launch two days later, then the feature walk re-sent with a new hero.
Put the mechanic in the ad headline: 'Available Online Only!', 'Free Shipping Over £40', '15% Off First Order When You Sign Up With Email'.
Run one ad across markets and change only the shipping threshold: the 3.0 Plus video says £40 in GB and $75 in the US, and each Gen 6 headline runs at £40 in GB and €49 in the EU.

The full funnel on one interactive board: ads, flows, store journey
The written breakdown by the PLAT team, all three stages
PDF download, no Figma account needed