Puresport funnel map board Full interactive board + written breakdown at checkout

Built from PLAT's outside-in tracking of the brand's live ads, emails and site. Not their internal documents: this is the funnel as customers actually meet it, which is the part you can copy.

Inside the written breakdown

Puresport's funnel mapped end to end from PLAT-tracked data as read on 1 Oct 2026: 154 Meta ads and 80 email campaigns, laid out as three connected stages on the board: Meta paid social, Klaviyo email, and the Shopify store.

STAGE 1: ACQUISITION (META ADS)

Fifteen of the 154 tracked ads are on the board; all carry an offer: 'Ultra Electrolytes Starter Kit 55% Off' (was £73, now £32.99), 'Get 30% Off + Free Sports Water Bottle', or 30% or 10% off a first order. The middle five put a person in the frame, Olympians Lina Nielsen and Amy Hunt among them. The completed Pomegranate bottle ad scores best (PLAT 86, 46 days); three starter-kit ads from 7 August are winners at PLAT 84.

Stages 2 and 3 (email lifecycle and the store) and the interactive board unlock at checkout.
Puresport Puresport · Health & Wellness · mapped by the PLAT team

Puresport Funnel Map

Data as of 1 Oct 2026. A dated snapshot of public data, not a live dashboard.
15 ads, 16 emails and 15 site states on the board Brand page in PLAT

Puresport sells a different thing in each channel: the paid account is one kit sold through athletes, the emails sell a free cap and an apparel outlet, and the Shopify store sells the subscription. Fourteen of the sixteen captured emails carry an offer, and none of them sells the subscription as its hero.

£19 one payment · yours forever · instant email delivery
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Includes 30 days of full PLAT Pro. The map shows you what Puresport runs; PLAT shows you why it works. Every campaign we track, scored Meta ads, and your map updating as the funnel changes. Worth £29 on its own.
Three plays to steal
  • Lead the store with the subscription, preselect it on the product page, then offer it again in the cart drawer.
  • Give the reason before the product: 'Running over an hour?' explains low stored carbs, then sells one gel every thirty minutes.
  • Put an athlete in the frame and the offer in the copy: Olympian quotes beside 'Ultra Electrolytes Starter Kit 55% Off'.
  • The full funnel on one interactive board: ads, flows, store journey
  • The written breakdown by the PLAT team, all three stages
  • PDF download, no Figma account needed