Full interactive board + written breakdown at checkout

Built from PLAT's outside-in tracking of the brand's live ads, emails and site. Not their internal documents: this is the funnel as customers actually meet it, which is the part you can copy.

Inside the written breakdown

Grüns' funnel mapped end to end from PLAT-tracked data as read on 2 Oct 2026: 11 Meta ads and 85 email campaigns, laid out as three connected stages on the board: Meta paid social, email, and the Shopify store.

STAGE 1: ACQUISITION (META ADS)

All 11 tracked ads, US listings picked by hand: TOF 2, MOF 1, BOF 6, TEST 2. The two TOF videos, live 126 days (Radar's long_term tag), sell taste with no saving: 'If your vitamins don't taste good, what's the point?' MOF is the Minions collaboration. BOF runs 61% off with free gifts on all four Radar winners, then August's price cut, '$29.99 (was $66.65)'. Both TEST videos recut the 61% offer.

Stages 2 and 3 (email lifecycle and the store) and the interactive board unlock at checkout.

Grüns · Health & Wellness · mapped by the PLAT team

Grüns Funnel Map

Data as of 2 Oct 2026. A dated snapshot of public data, not a live dashboard.

11 ads, 15 emails and 13 site states on the board Brand page in PLAT

Grüns puts a standing discount under almost every headline: thirteen of fifteen emails carry a 'GET UP TO 52% OFF' or '55% OFF' button, and eight of eleven ads carry 61% off with free gifts or a $29.99 first order. That leaves the headlines to sell limited flavours and licensed characters, from Raspberry Lemonade to Minions and Shrek.

£19 one payment · yours forever · instant email delivery

See all maps

Includes 30 days of full PLAT Pro. The map shows you what Grüns runs; PLAT shows you why it works. Every campaign we track, scored Meta ads, and your map updating as the funnel changes. Worth £29 on its own.

Three plays to steal

Put the standing offer in a button under the headline and spend the headline on the product story.
Rotate limited flavours and licensed collaborations, then close a run with a last-chance send.
Announce an indefinite price cut as news: one $29.99 figure across email, ads and the homepage.

The full funnel on one interactive board: ads, flows, store journey
The written breakdown by the PLAT team, all three stages
PDF download, no Figma account needed