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Sleep & Recovery Trio: Eight Sleep, Puresport, Loop

Three sleep and recovery funnels: monthly-price ads, athlete-led kits and collaboration sequences.

£39 £57 one payment · yours forever
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  • 3 full funnel maps, each with its written breakdown
  • Interactive boards and PDF downloads, no Figma account needed
  • 30 days of full PLAT Pro: every campaign we track, scored Meta ads, maps updating as funnels change
Built from PLAT's outside-in tracking of each brand's live ads, emails and site. Not their internal documents: the funnel as customers actually meet it, which is the part you can copy.
What is inside
Eight Sleep Funnel Map cover
Eight SleepEight Sleep · Health & Wellness
Eight Sleep Funnel Map

Eight Sleep's best-scoring ad sells a monthly price, not a product: 'Buy the Pod for as low as £209/mo', 60 days, PLAT 85. One sale runs through seven of sixteen captured emails at two ceilings: up to £400 in email, up to £300 on Meta.

Data as of 1 Oct 2026 · 14 ads, 16 emails on the board
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Puresport Funnel Map cover
PuresportPuresport · Health & Wellness
Puresport Funnel Map

Puresport sells a different thing in each channel: the paid account is one kit sold through athletes, the emails sell a free cap and an apparel outlet, and the Shopify store sells the subscription. Fourteen of the sixteen captured emails carry an offer, and none of them sells the subscription as its hero.

Data as of 1 Oct 2026 · 15 ads, 16 emails on the board
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Loop Earplugs Funnel Map cover
LoopLoop · Health & Wellness
Loop Earplugs Funnel Map

Loop Earplugs runs the middle of its funnel on collaborations: eight of the sixteen captured emails and three of the fifteen ads are built on a partner, from Paris Hilton x Loop Engage to Pleasing, Coachella and McLaren Racing. The homepage hero is the Paris Hilton collaboration as well.

Data as of 2 Oct 2026 · 15 ads, 16 emails on the board
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