The PLAT App
The intelligence layer behind every campaign we ship — and the product our clients' in-house teams use themselves. This is what it looks like when an agency builds its own tooling.
Every AU Vodka, Numeris and Styrkr campaign starts in the same place: the PLAT app. Before a single line of copy is written, the team searches what the market actually sent — by brand, event, campaign type or send date — and pulls the strongest references into the plan.
That's the case study: the tool isn't a side project, it's how the work above gets made. Email Radar tracks every campaign the market sends, indexed daily. Ads Radar does the same for paid creative across Meta and Instagram, with performance scoring. Company Explorer follows the brands that matter and flags every new send. The swipe file keeps the best creative one search away.
- Pre-campaign research — what did the market send for this moment?
- Email Radar as the starting point for every client campaign
- Ads Radar for creative benchmarking across paid social
- Swipe file as the shared creative reference library
- The same intelligence library, self-serve
- Competitor tracking across email and paid social
- Answers in minutes instead of mornings of research
- Benchmarks to plan against, not guesswork