Numeris
Premium British footwear, community-led and never discount-led. Full CRM programme across UK, EU and US, built around drops, early access and the Members Club.
Numeris sits between luxury and streetwear: clean silhouettes, considered materials, colourways with names. The email brief matched the brand — premium, brand-first, never salesy. PLAT built the full CRM programme around the drop model: First Look teasers, code-gated 30-minute early access windows for VIPs, general release, and weekly community sends that keep the brand warm between launches.
The programme's biggest proof point. A full-price brand with no blanket discounting went into the year's most discount-saturated week and delivered its record revenue days on the back of access, not markdowns — VIP early access windows, threshold urgency and drop mechanics built through the year. The +223.6% campaign revenue growth was earned in weeks like this one.
- Welcome series — brand story, product education
- Abandoned cart & checkout — urgency without discounting
- Post-purchase — cross-sell and community
- Browse abandonment — product-level triggers
- Back in stock — drop-based demand capture
- VIP pre-access — early access flow per launch
- Premium, brand-first — never discount-led
- Drop model: First Look → Early Access → Now Live
- UGC and community woven into weekly sends
- Custom HTML design built to brand spec
- Localised sends across UK, EU and US
- Members Club events driving owned community