AU Vodka
Full lifecycle programme across UK, EU and US. Custom HTML design for every key flow, localised sends per market — for the #1 FMCG Challenger Brand in the UK, 2025.
AU Vodka is one of the fastest-growing premium spirits brands in the world. PLAT runs the full email & lifecycle engine behind it: acquisition through welcome, conversion through abandoned cart and browse abandonment, retention through post-purchase and loyalty, and reactivation through win-back. Every flow is custom-built to the brand, and every market gets localised sends.
For the Miami Mango flavour launch, PLAT went beyond the inbox. Alongside the launch email campaigns we produced the full supporting creative suite — launch campaign graphics built around the Miami Mango world, and a run of printed sticker packs designed for the launch drop. One brand world, carried from the first teaser email to the physical unboxing.
- Welcome series — multi-step, brand-first
- Abandoned cart — 3-step recovery sequence
- Post-purchase — onboarding and cross-sell
- Browse abandonment — product-level triggers
- Win-back — lapsed customer reactivation
- Loyalty programme — rewards and VIP tiers
- Miami Mango launch campaign graphics
- Printed sticker packages for the launch drop
- Custom HTML design built from scratch per flow
- Localised sends across UK, EU and US markets
- Advanced segmentation across all markets
- Monthly revenue attribution reporting