Guide
Lifecycle marketing 101.
Build useful journeys from first interest to repeat purchase. Triggers, timing and customer value, grounded in real sends from the PLAT database.
Get the full guide.
What you’ll get:
- The customer-state framework: think in states, not email counts
- Which three flows to build first, with a prioritisation score to decide
- Trigger, timing and data checks for each journey before you automate it
- Real campaign references from tracked DTC brands throughout
