What does BFCM 2026 look like for health & wellness brands?

Is your Black Friday plan built on guesses? The Health & Wellness BFCM 2026 Playbook breaks down what the category actually sent last year — and what the signals say to do this year — straight from the PLAT campaign database.

• 96 recent health & wellness email records analysed
• 29 BFCM 2025 sends deconstructed — offers, timing, and creative
• 5 ad creatives inspected alongside the email data
• From industry signals to your next campaign: a concrete playbook for the year's biggest send window