Report
What does BFCM 2026 look like for health & wellness brands?
Is your Black Friday plan built on guesses? The Health & Wellness BFCM 2026 Playbook breaks down what the category actually sent last year, and what the signals say to do this year, straight from the PLAT campaign database.
Get the full report.
What you’ll get:
- Three researched ideas to take into BFCM, built from 96 recent campaign records
- Benchmarks from the BFCM 2025 window and a four-brand growth watchlist
- Campaign anatomy: real health & wellness emails and ads, inspected section by section
- A plan → design → automate sequence to turn the signals into your own test
