Home/Guides & Reports/The 2026 BFCM Playbook
Playbook

The 2026 BFCM Playbook.

You read it, your AI runs it. Tracked campaigns, practical strategies and a plan for your brand, built from real BFCM sends in the PLAT database. Black Friday is 27 November; the calendar starts 19 October.

Get the free playbook + AI file.

By submitting, you agree to receive marketing emails from PLAT. You can unsubscribe at any time. See our Privacy Policy.

What you’ll get:

  • Six plays, each drawn from campaigns by industry-leading brands
  • The 2026 calendar, 19 October to 14 December
  • Audience rules, the launch checklist and a worked small-team plan
  • Copy frameworks and three paid-social ad briefs
  • December: what to send after they buy
Plus

The AI companion file. Feed it to Claude, ChatGPT or any AI you use, and get your BFCM plan back: a calendar, eight emails and three ad briefs, built on the playbook’s research.

Cover of The 2026 BFCM Playbook