Report
Beauty & personal care: benchmarks and patterns.
Campaign benchmarks, creative patterns and a practical seasonal plan for beauty & personal care, straight from the PLAT campaign database.
What you’ll get:
- Cadence benchmarks from a curated beauty cohort: Glossier, Rituals, SURI and more
- Three creative themes: visible results, access as an offer, whole-value propositions
- Three email examples and two ads, inspected in detail
- A proposed seasonal BFCM plan to adapt for your own brand