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Report

Beauty & personal care: benchmarks and patterns.

Campaign benchmarks, creative patterns and a practical seasonal plan for beauty & personal care, straight from the PLAT campaign database.

Get the full report.

What you’ll get:

  • Cadence benchmarks from a curated beauty cohort: Glossier, Rituals, SURI and more
  • Three creative themes: visible results, access as an offer, whole-value propositions
  • Three email examples and two ads, inspected in detail
  • A proposed seasonal BFCM plan to adapt for your own brand
Cover of Beauty & Personal Care Benchmarks