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Beauty & Grooming Trio: Glossier, MANSCAPED, Dr. Squatch

Three beauty and grooming funnels: editorial email, launch calendars and gift-led bundles.

£39 ~~£57~~ one payment · yours forever

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3 full funnel maps, each with its written breakdown
Interactive boards and PDF downloads, no Figma account needed
30 days of full PLAT Pro: every campaign we track, scored Meta ads, maps updating as funnels change

Built from PLAT's outside-in tracking of each brand's live ads, emails and site. Not their internal documents: the funnel as customers actually meet it, which is the part you can copy.

What is inside

Glossier · Beauty

Glossier Funnel Map

At Glossier, email carries the funnel: 230 campaigns against 13 Meta ads, 12 of them under 45 days old. Sets are the standing offer, 10% to 21% for bundling plus a gift at a threshold, and discounts come in short windows: Cheek Week at 20%, Labor Day at 30%.

Data as of 1 Oct 2026 · 6 ads, 14 emails on the board

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MANSCAPED · Beauty

MANSCAPED Funnel Map

MANSCAPED sent six Lawn Mower Ultra Gen 6 emails, starting with a date-only teaser on 8 September, before Radar's first Gen 6 ads started on 6 October. Gen 6 then reached paid as eight ads, each closing on free shipping rather than a discount; before that, paid sold older tools through long-lived product ads, none of them yet scored.

Data as of ads 12 Oct 2026, email and site 1 Oct 2026 · 17 ads, 16 emails on the board

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Dr. Squatch · Beauty

Dr. Squatch Funnel Map

Dr. Squatch's paid social makes two arguments: every long-running ad, live 48 to 137 days, leads with free gifts, while 30 of the 34 ads on Radar's UK and EU sweep carry no discount and no gift, led by 'No dodgy ingredients. Just proper good soap'. Email sells something else: a launch calendar of seven scents, five with partners from FIFA to Megan Fox.

Data as of ads 12 Oct 2026, email and site 2 Oct 2026 · 18 ads, 12 emails on the board

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