Bundle
Apparel Trio: SKIMS, Cole Buxton, Represent
Three apparel funnels: product-led paid, drop countdowns and full-price launches.
£39
£57
one payment · yours forever
- 3 full funnel maps, each with its written breakdown
- Interactive boards and PDF downloads, no Figma account needed
- 30 days of full PLAT Pro: every campaign we track, scored Meta ads, maps updating as funnels change
Built from PLAT's outside-in tracking of each brand's live ads, emails and site. Not their internal documents: the funnel as customers actually meet it, which is the part you can copy.
What is inside
SKIMS · ApparelSKIMS Funnel Map
At SKIMS the discount is a membership perk: seven of 43 subject lines in 90 days carry an offer, and the 25% Loyalty Event was for SKIMS Rewards members only, joined in the app. Paid sells the product by name, with no price.
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Cole Buxton · ApparelCole Buxton Funnel Map
Cole Buxton sells at full price: none of the seventeen ads or sixteen emails on the board shows a price cut or a discount code. Instead the emails count down to each drop and open it with an 'EARLY ACCESS' code, and the skate shoe 'Available Now' ads ran longest, a line back in paid since 15 September.
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Represent Clo · ApparelRepresent Funnel Map
How Represent runs ads, email capture and lifecycle flows together, mapped end to end.
See this map →