Full interactive board + written breakdown at checkout

Built from PLAT's outside-in tracking of the brand's live ads, emails and site. Not their internal documents: this is the funnel as customers actually meet it, which is the part you can copy.

Inside the written breakdown

SKIMS' funnel mapped end to end from PLAT-tracked data as read on 1 Oct 2026: 125 Meta ads and 177 email campaigns, laid out as three connected stages on the board: Meta paid social, email, and the Shopify store.

STAGE 1: ACQUISITION (META ADS)

Paid sells the product by name, with no price. The longest runner and top score of the 125 tracked ads is the Fits Everybody Triangle Bralette ('You'll look as good as you feel in SKIMS'): 66 days, PLAT 85, 1,082,111 accounts reached. NikeSKIMS carries the middle: Airy Relaxed Short (PLAT 84, 59 days, 2,293,588 accounts), Rift Satin (83) and Satin Shine (80). One of the 15 ads shown carries a discount: up to 50% for Labor Day, still unproven.

Stages 2 and 3 (email lifecycle and the store) and the interactive board unlock at checkout.

SKIMS · Apparel · mapped by the PLAT team

SKIMS Funnel Map

Data as of 1 Oct 2026. A dated snapshot of public data, not a live dashboard.

15 ads, 16 emails and 13 site states on the board Brand page in PLAT

At SKIMS the discount is a membership perk: seven of 43 subject lines in 90 days carry an offer, and the 25% Loyalty Event was for SKIMS Rewards members only, joined in the app. Paid sells the product by name, with no price.

£19 one payment · yours forever · instant email delivery

See all maps

Includes 30 days of full PLAT Pro. The map shows you what SKIMS runs; PLAT shows you why it works. Every campaign we track, scored Meta ads, and your map updating as the funnel changes. Worth £29 on its own.

Three plays to steal

Launch in two sends: Coming Soon with a date and a waitlist, then Just Launched 48 hours later.
Put the discount behind membership: 25% for Rewards members only, unlocked by downloading the app.
Run the launch email's preheader as the paid copy on launch day.

The full funnel on one interactive board: ads, flows, store journey
The written breakdown by the PLAT team, all three stages
PDF download, no Figma account needed