Loop funnel map board Full interactive board + written breakdown at checkout

Built from PLAT's outside-in tracking of the brand's live ads, emails and site. Not their internal documents: this is the funnel as customers actually meet it, which is the part you can copy.

Inside the written breakdown

Loop Earplugs' funnel mapped end to end from PLAT-tracked data as read on 2 Oct 2026: 195 Meta ads and 74 email campaigns, laid out as three connected stages on the board: Meta paid social, Klaviyo email, and the Shopify store.

STAGE 1: ACQUISITION (META ADS)

Fifteen of the 195 tracked ads, every one early: all started delivering 8 to 12 September in GB, and their PLAT scores (60 to 62) were set after 1 to 5 days. The top five open on a situation, not a spec: 'Overstimulation? Not a vibe', a flight, a birthday chorus at 'ouch' volume. The middle six are three collaborations and three product explainers. No ad's copy states a price; eight close on '100-day, hassle-free returns'.

Stages 2 and 3 (email lifecycle and the store) and the interactive board unlock at checkout.
Loop Loop · Health & Wellness · mapped by the PLAT team

Loop Earplugs Funnel Map

Data as of 2 Oct 2026. A dated snapshot of public data, not a live dashboard.
15 ads, 16 emails and 15 site states on the board Brand page in PLAT

Loop Earplugs runs the middle of its funnel on collaborations: eight of the sixteen captured emails and three of the fifteen ads are built on a partner, from Paris Hilton x Loop Engage to Pleasing, Coachella and McLaren Racing. The homepage hero is the Paris Hilton collaboration as well.

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Includes 30 days of full PLAT Pro. The map shows you what Loop runs; PLAT shows you why it works. Every campaign we track, scored Meta ads, and your map updating as the funnel changes. Worth £29 on its own.
Three plays to steal
  • Run a collaboration as a sequence: an early-access opt-in, 24 hours of early access, the release, then a try-on follow-up.
  • Sell a moment, not a price: open on a noisy situation (a flight, a birthday chorus) and close on '100-day, hassle-free returns', as eight of the fifteen ads do.
  • Ask for a second item at every step: Add to bundle beside Add to cart on the homepage, a Switch 2 upsell in the cart, a Loop Link at checkout.
  • The full funnel on one interactive board: ads, flows, store journey
  • The written breakdown by the PLAT team, all three stages
  • PDF download, no Figma account needed