Full interactive board + written breakdown at checkout

Built from PLAT's outside-in tracking of the brand's live ads, emails and site. Not their internal documents: this is the funnel as customers actually meet it, which is the part you can copy.

Inside the written breakdown

Dr. Squatch's funnel mapped end to end from PLAT-tracked data (ads as read on 12 Oct 2026, email and site on 2 Oct 2026): 40 Meta ads and 53 email campaigns, laid out as three connected stages on the board: Meta paid social, email, and the Shopify store.

STAGE 1: ACQUISITION (META ADS)

Eighteen of the 40 ads: TOF 4, MOF 2, BOF 5, TEST 7. The five BOF ads (four US), live 48 to 137 days, all open on free gifts, four with a discount, from '3 FREE GIFTS + 55%+ OFF' (since 28 May) to 'FREE MAN SHELF + 32% OFF'. Most UK and EU ads sell the reason instead: 'No dodgy ingredients. Just proper good soap' reached 64,063 accounts in the EU. MOF is an IShowSpeed contest and Tesco shampoo.

Stages 2 and 3 (email lifecycle and the store) and the interactive board unlock at checkout.

Dr. Squatch · Beauty · mapped by the PLAT team

Dr. Squatch Funnel Map

Data as of ads 12 Oct 2026, email and site 2 Oct 2026. A dated snapshot of public data, not a live dashboard.

18 ads, 12 emails and 13 site states on the board Brand page in PLAT

Dr. Squatch's paid social makes two arguments: every long-running ad, live 48 to 137 days, leads with free gifts, while 30 of the 34 ads on Radar's UK and EU sweep carry no discount and no gift, led by 'No dodgy ingredients. Just proper good soap'. Email sells something else: a launch calendar of seven scents, five with partners from FIFA to Megan Fox.

£19 one payment · yours forever · instant email delivery

See all maps

Includes 30 days of full PLAT Pro. The map shows you what Dr. Squatch runs; PLAT shows you why it works. Every campaign we track, scored Meta ads, and your map updating as the funnel changes. Worth £29 on its own.

Three plays to steal

Lead paid social with the bundle and its free gifts: '3 FREE GIFTS + 55%+ OFF' had run 137 days by 12 October.
Run an offer-free reason ad beside the deal: 'No dodgy ingredients. Just proper good soap' reached 64,063 accounts in the EU with no price or gift.
Extend a sale with a new gift or a tighter deadline, not a deeper discount.

The full funnel on one interactive board: ads, flows, store journey
The written breakdown by the PLAT team, all three stages
PDF download, no Figma account needed